Awesome Rocketship’s CEO Jim Stewartson confirmed that the potential for location-based VR is effectively unlimited. “We consider any location with existing foot traffic and a bit of excess or underperforming floor space to be viable. As a single example, there are about 150,000 movie screens in the world, roughly split in thirds between EMEA, the Americas and Asia. Almost all of these theaters are potential distribution points for VR content”.